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Wayne Toms
CEO
About GhostDraft
For over 40 years, GhostDraft has helped hundreds of insurers, law firms and financial services organisations simplify complex documents. We empower business teams to create personalised, compliant, customer communications that create modern and efficient customer experiences.
Our Story
Where We Started
GhostDraft began in 1984 when entrepreneurs Mark Todes and Mendel Karpul launched one of the first document composition engines.
Their vision to simplify complex documents set the stage for GhostDraft’s evolution into a global leader in personalised customer communications and document automation.
Our Mission
What Drives Us
Our mission is to help insurers, financial services organisations and law firms create better, quicker, and more personalised experiences for their customers.
We drive both operational efficiency and customer loyalty in how organisations manage their customer communications.
Our Culture
Who We Are
We're a passionate team of document automation and Customer Communications Management experts with deep domain knowledge in complex document generation for highly regulated industries including insurance, banking, legal and financial services.
Collaboration, curiosity, and customer care are at the core of how we work with our customers and technology partners.
Our Innovation
What's Next
From AI-driven document automation to integrated core system solutions, we’re building the future of personalised customer communications — innovating with purpose so you can move faster, stay compliant, and deliver standout customer experiences.
Proven Experience in Customer Communications
With over 40 years of experience generating complex documents, agreements and contracts, GhostDraft's third-generation document automation engine is purpose-built for the unique needs of insurance, legal and financial services organisations.
400
+
Trusted globally by over 400 insurers, banks and law firms
120
+
Over 120 insurers and banks across South Africa and North America
20
+
Core system integrations
24
hours
24/7 Local support in South Africa
100
%
Implementation success, including enterprise implementations
<
90
Days to go live
Meet the GhostDraft Leadership Team
We’re led by a group of experienced leaders who encourage new ideas, challenge our teams, and question conventional thought to unlock innovation and creativity in document automation and Customer Communications Management.
Estelle Steenkamp
Head of Services
With more than 25 years of experience leading services teams across multiple organisations, Estelle brings deep expertise in service delivery and operational leadership, leading GhostDraft’s Services teams to deliver high-quality implementations, training and support that enables clients to fully leverage the GhostDraft platform.
Shehaam Dharsey
Head of TechOps
Shehaam is an experienced technology leader with nearly two decades of cross-disciplinary expertise in DevOps, Data Science, Engineering and Operations, currently driving strategic impact and operational excellence as Head of Technical Operations at GhostDraft.
Sean Manley
National Sales & Account Manager
With over 20 years of international experience in financial services and software solutions across the UK, US and South Africa, Sean brings a depth of technical understanding in building personalised communication solutions in financial services.
Layla Muth
GhostDraft
Chris Daniel
Sapiens
Wayne Toms
CEO
With over 20 years of executive leadership experience in the technology and media industries, Wayne combines a strong technical background with his passion for strategy to lead the GhostDraft business.
Mark Todes
Founder
Recognised for his pioneering vision in document automation, Mark founded GhostDraft and now guides its evolution with deep expertise in document generation and Customer Communications Management for regulated industries.
Peter Ottermann
CTO
Peter has spent more than 25 years in product management and development, leading GhostDraft’s engineering teams and driving continuous innovation across the GhostDraft suite.
Angie Winn
Head of North America
Angie leads GhostDraft’s North American business development and alliance strategy, combining decades of partner-ecosystem experience with a commitment to client success.
Joanne Irvine-Smith
VP, Product Development
Joanne has more than 25 years of software design and development experience and brings deep expertise in product management, leading GhostDraft’s strategic direction and product roadmap.
Laurence White
EVP of Sales
With deep expertise in insurance software and solutions, Laurence ensures GhostDraft delivers the right tools and strategic guidance so your organization gains maximum value from our platform and accelerates digital transformation.
Ed Beach
VP, Sales
Ed brings a proven track record of building scaled customer relationships across industrieshe’s dedicated to your onboarding, success and expansion, ensuring GhostDraft grows with you and your business goals.
Kim Cook
VP, Strategic Alliances
Kim leads GhostDraft’s ecosystem alliances so you benefit from seamless integrations, partner-driven innovation and extended capabilities that make our platform more powerful and aligned with your technology stack.
Rebecca Angell
VP, Strategic Alliances
Rebecca brings over 20 years of software and consulting experience across multiple industries to the GhostDraft team. Her unique approach to customer success, combined with professional services and partner marketing expertise, creates a winning combination for strategic partners and joint customers.
GhostDraft Team Values
Excellence
Excellence means committing to consistently high standards in everything we do. We recognise perfection isn’t possible, yet we strive to deliver timely, high-quality solutions that create meaningful value for our customers.
Respect
Respect means valuing every person’s experiences, perspectives, and time. We approach interactions with empathy, professionalism, and openness, ensuring everyone feels heard, included, and appreciated.
Ownership
Ownership means taking accountability for our work, decisions, and impact. We approach challenges with determination, act with purpose, and contribute to success with pride, responsibility, and a commitment to excellence.
Teamwork
Teamwork means combining our diverse strengths, ideas, and skills to achieve shared success. We collaborate openly, support one another, and trust our teammates to act with integrity and uphold our values every day.
Continuous Improvement
Continuous improvement means challenging the status quo and embracing innovation. By learning, adapting, and experimenting, we pursue steady growth and breakthrough progress that helps us perform better.
Is GhostDraft the Right Fit for Your Organisation?
We believe in finding the right fit. Our local team will reach out to discuss your document automation challenges and help you determine if GhostDraft's solutions align with your specific needs and goals.
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